Who We Are

Byron LaMasters, Partner

Byron LaMasters uses his background in the field, and his expertise in history and elections to provide innovative solutions for his clients. Byron was a pioneer in internet media, founding the Burnt Orange Report blog in 2003 and serving as editor through 2005. He then spent six years as a strategist at another telephone voter contact company where he became acquainted with the political consulting industry. Since then, he has had the opportunity to work on races across the county at every level, from city council to President.

Since founding InFocus Campaigns with Tammy Palmer in 2011, Byron has helped hundreds of clients communicate effectively with voters and win elections. Byron was recognized as part of the 2022 class of the “40 Under 40” by the American Association of Political Consultants and he currently serves on the Campaign Board for the LGBTQ+ Victory Fund. Byron graduated from the University of Texas and is based in Washington, D.C.

Tammy Palmer, Partner

Tammy Palmer knows the ins and outs of voter contact programs for every office, from school board to President. Before starting InFocus Campaigns with Byron LaMasters, she spent 6 years honing her targeting and data skills on the ground in campaigns in Oklahoma and New Hampshire, and two cycles managing programs at another voter contact firm.

At InFocus Campaigns, Tammy has expanded her skills in voter communication, data handling and business management, bringing innovative methods and messages to progressive campaigns and organizations throughout the country. Tammy graduated from Lawrence University in Appleton, WI, and is delighted to be back home in Oklahoma City, OK.

Pedro Perales-Salaices, Program Manager

Pedro Perales-Salaices is a political professional who got his start as a volunteer for local campaigns where he learned the tools of electioneering. Pedro became a Legislative Intern at the Oklahoma House of Representatives and then earned roles in congressional campaigns where he not only managed teams but also played a crucial part in boosting voter engagement. He was an invaluable operative in Kendra Horn’s upset win in Oklahoma’s 5th Congressional District in 2018.

Pedro joined the InFocus team in February of 2022. He oversees live call projects with our call centers, and manages text message programs for our clients across the country. He is fluent in English and Spanish and writes and translates scripts for our bilingual programs. Pedro graduated from the University of Central Oklahoma and is based in the Oklahoma City Metro Area.